Define, Explore, Discover, Identify.
We begin by defining the project parameters and determining the implementation process. Next, our project teams conduct in-depth research, gathering a wide range of information and exploring every possible avenue to obtain one-of-a-kind insights. This research allows us to gain a comprehensive understanding of your needs and uncover real areas of opportunity on which to capitalize.

The Discover & Research phase forms the building blocks of product design and serves as a catalyst for strategic innovation, ultimately enabling products to gain the highest possible market share. IDEA's multidisciplinary team meets with you to identify and document all relevant facets of marketing, design, engineering and animation. We forge a solid basis for product planning and development by conducting a deep analysis of all information and considerations surrounding the project parameters.

Practicality and manufacturability are the hallmarks of our design applications and recommendations. We take great pride in developing a sensible strategic plan for your product development, marketing and financial success.

• Market Research
• Product brand assessment
• Industry and competitive benchmarking
• Consumer research and evaluation
• Human factors and ergonomics
• User demographics
• Technology sourcing
• MFG process/ cost assessment
• Task process analysis
• User expectation appraisal
• Personal interviews
• System service research
• Design and usability preferences
• Experience mapping