Rahul Bhutiani
Vice President – India Operations

Rahul is a BE and MBA with around 14 years experience in services sales, marketing and operations. Rahul has worked in the Financial Services, Telecom and Outsourcing domains.  After his MBA, Rahul worked in the Investment Banking Domain, marketing IPOs. He has also worked with Franklin Templeton Mutual Fund as the Regional Sales and Service Head. In the Telecom domain, Rahul has worked with India’s two largest players – Reliance Infocomm and Tata Teleservices in varied roles encompassing Sales, Sales Strategy, Operations support and Operations Management. Most recently he worked with Dell International Services, the captive outsourcing arm of Dell Inc, as an Operations Head. Rahul has joined the Idea Management team in June 2007 and is currently creating the marketing competence to help Inventors secure Licensing deals for their inventions.

Anita Makwana
Marketing Research Analyst

Anita has 3 years of experience in marketing, sales and business development in the insurance & building material industry. Anita started her career with Artistique Glasss Pvt Ltd & moved on to work with ICICI Prudential Life Insurance as Financial Service Consultant where she was later promoted to lead the branch sales team..

Gordhan Kumar Saini
Sr. Market Research Analyst

Gordhan is a doctorate in economics, MBA and PGDRD with around 5 years of experience in the areas such as academics, research, management teaching and development projects. Gordhan started his career as a Research Officer at Indian Institute of Rural Management, Jaipur and then moved on to work with World Bank financed project DPIP, as Micro Finance Expert in Rajasthan for around one and half years. He has worked as a regular faculty of MBA programme at IMT, Faridabad for around one year before joining to Indian Institute of Management, Ahmedabad as Academic Associate in Marketing Area, where he worked for almost 2 years. At IIM-A, he has authored around 8 research papers which got published in the journals of national repute i.e. Foreign Trade Review. He has also participated/or presented research papers in over 15 national and international conferences including at IIM-A. Beside his regular assignments, he has taught at many management institutions such as IIPM & WLC Ahmedabad as visiting faculty; and has also worked on couple of consultancy assignments of Govt. of India.

Harshdarshan Soni
Product Licensing Manager

Harsh is a Product Licensing Manager. He is done his Bachelors in Business Administration with over 4 years of experience in the BPO industry in various domains like, Wireless, Automotive, Consumer Electronics and Durables. He has a vast experience as in online market research as well with various domains like Education, Petrochemical industry and Automotive industry. He likes watching sports, listening music and spending a lot of time with his family.

Joydeep Ghosh
Product Licensing Manager

Joydeep is a M.Sc and MBA with over 3 years of experience in Strategic operations, product management and marketing communications. Joydeep has a prior experience in the Telecom and Media & Entertainment domains. After his MBA, Joydeep has worked with a Telecom major in a myriad of roles including Strategic backend operations, Product management, New product launches, Marketing Communications, Revenue Enhancement etc. More recently, Joydeep has worked with the Radio arm of the Times of India group in the Marketing domain for 2 stations. Joydeep is currently the part of the Product Marketing team at I.D.E.A. Joydeep has also authored a book, documenting the history of one of the erstwhile princely states of India. His interests outside workplace lie in reading, traveling and music (primarily lounge)

Krishna Gadhvi
Marketing Research Analyst

Krishna has done her two year full time program of post graduation diploma in planning and entrepreneurship from Indian Institute of Planning and Management together with a concurrent degree of MBA from IMI Europe, with a dual specialization in marketing and finance. She is a graduate from Som Lalit Institute of commerce, Gujarat University. Her hobbies include driving reading and music. She did her summer training with Godrej & Boyce Ahmedabad.

Mudra Patel
Marketing Research Analyst

Mudra is a market research analyst. She has done her two year full time program of post graduation diploma in planning and entrepreneurship from Indian Institute of Planning and Management and together with a concurrent degree of MBA from IMI Europe, with a dual specialization in marketing and finance. She is a graduate from Som Lalit Institute of Business Administration, Gujarat University. Her hobbies include traveling and singing. She wants to contribute her set of abilities, skills and knowledge in the field of marketing which gives her an opportunity to upgrade her knowledge and experience in this field.

Rutvik Sagar
Product Licensing Manager

Rutvik has completed his Graduation in Commerce from Gujarat University, India. After which he did MSc in Business Information Technology from a London University. He spent over 3 years in the retail industry on a management level in London. Hobbies/interest lies in RnB, Hip Hop music, playing guitar. A sports fanatic who follows all sports but mostly Cricket and Football (soccer- Chelsea rules).

Sinduja Raman
Product Licensing Manager

Sinduja is a product licensing Manager with IDEA Ahmedabad. She is a commerce graduate and has done her MBA in marketing and finance from ICFAI. Prior to joining IDEA she has about 4 years sales and training experience with ICICI Lombard General Insurance & Tata Aig Life Insurance. She is an Associate Financial Planner and is also AMFI certified. Her hobbies include pencil shading, reading and graphology and shopping.

Tejas Desai
Product Licensing Manager

Tejas is a graduate in Commerce from the Gujarat University. He has more than six years of experience in sales and business development. He carries a rich experience in selling high end printing systems. Most recently he has been involved in relationship sales to Corporates for training programs. He is passionate about cricket & badminton and has cultivated the hobbies of reading books and traveling.

Viraj Shah
Marketing Research Analyst

Viraj Shah, an Economics graduate, has specialized in Macro Economic Theory, International Trade and Public Finance and has prepared research papers on “Vouchers in health and education in India, cases of Misdiagnosis, Child Labour and Parallel economy in India. She worked as a trainer providing need based training to corporates, teachers as well as students with IL& FS.ETS and Neptune educational consultants. As representative of Gujarat University, she was an exchange student to Otemon Gakuin University Japan. Expansive variation in previous pursuits makes her rich in experience. Her hobbies include badminton, Horse- riding and learning languages.