Discovery Research
The information in discovery research forms the building blocks for product priority insight, which is the catalyst for Strategic Innovation and acquiring the highest market share. IDEA's multidisciplinary team meets with you to identify and document all relevant facets of Marketing, Design, Engineering and Animation. IDEA's design applications and innovative directions are extremely practical and with unprecedented thoroughness. IDEA develops sensible strategic plans for your product development, marketing and Financial Success.

IDEA forges a solid basis for product planning and development by launching an in-depth research review on all information and considerations surrounding the project parameters.

IDEA's Research Tools include:

• Market Research
• Product brand assessment
• Industry and competitive benchmarking
• Consumer research and evaluation
• Human factors and ergonomics
• User demographics
• Technology sourcing
• MFG process/ cost assessment
• Task process analysis
• User expectation appraisal
• Personal interviews
• System service research
• Design and usability preferences
• Experience mapping